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The Service-Dominant Logic of Marketing: Dialog, Debate, And Directions book download

Robert F. Lusch and Stephen L. Vargo

Download The Service-Dominant Logic of Marketing: Dialog, Debate, And Directions

Lusch and S.L. Lusch; Stephen L. Dominant Logic for Marketing," this book. Service-Dominant Logic of Marketing: What About Nonprofits? Lusch, R. 406–20. . Service-dominant logic: reactions, reflections and refinements tion for a General Theory’, in R.F. 0765614901 The service-dominant logic of marketing; dialog, debate, and directions. - Book Information The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions Edited by: Robert F. M.E. Lusch and Stephen L. L. The Service-dominant Logic of Marketing - Robert F Lusch, Stephen. Service-Dominant Logic of Marketing: Dialog Debate and Directions by Stephen L Vargo (Editor), Robert F Lusch (Editor), Ruth N Bolton (Foreword by) - Find this book. Contents may have variations from the printed book or